Preparing for change and embracing it is not a topic that will lose its importance soon. In his book he explores how people can adapt to the changes they face, and while doing that he establishes a new social norm: embracing change.Īlthough it was written in the 70s when people were not aware that many of the ways they conducted business and the technology they were familiar with would disappear, his thoughts remain relevant even today. “Future Shock” is the term Toffler gave to the trauma that happens as a result of going through great changes in a short time. In all of his works, he collaborated with his colleague and wife Heidi Toffler. About Alvin TofflerĪlvin Toffler is a writer, thinker, and futurist. “Future Shock” takes you back in the 70s and allows you to see the future through the eyes of Alvin Toffler.
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